Squishy Toys and Stress Relief: A Category Worth Adding

Squishy toys are cheap to buy, easy to display and almost impossible to put down. That combination is why they keep working as a counter-top impulse line in arcades, stationery shops and online stores.

What sells

  • Slow-rising foam and TPR items with a realistic finish.
  • Food shapes — the closer to real, the better.
  • Jumbo sizes for display, small sizes for basket fillers.

A low-risk test line

Unit costs are low, so a mixed trial order is an inexpensive way to see what your customers respond to. Minimum order is 10 units per style and categories can be combined in one shipment.

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